WEBSITES FOR SERVICE BUSINESSES · WISCONSIN & BEYOND

A website that works
as hard as you do.

A polished one-page website that shows what you do and makes it easy for customers to get in touch.

Choose $49/month plus a $199 development fee, or $79/month with no upfront build fee and a 12-month agreement. Need more? We build custom websites too.

The Wisconsin River winding between wooded sandstone cliffs in Wisconsin Dells
ROOTED IN THE DELLS.REACHING EVERYWHERE.
Good people. Thoughtful websites.From the first idea to life after launch.

01 / SELECTED WORK

Different businesses.
Distinctly their own.

Every business has a story. Your website should tell yours clearly—and give people a reason to take the next step.

Rachel Wray, the designer and developer behind Dells Websites
Rachel Wray · Design & development

You’ll work directly
with Rachel.

I’m Rachel Wray, the designer and developer behind Dells Websites. I handle the design and development myself, so you’ll work with the person building your site.

I’ve been making websites since the AOL era. I’ll learn what your business needs, explain the options in plain English, and build a site that helps your customers take the next step.

Tell me about your project

02 / WHAT WE DO

The whole website.
Thought through.

A first website, a fresh start, or something more ambitious. We connect the pieces so your site works as well as it looks.

01

Strategy & content

Turn what you do into a clear message. We help shape your pages, organize your content, and make the next step obvious.

Site planning · Page structure · Website copy

02

Design & development

A distinctive website built around your business, with careful typography, intuitive navigation, and layouts that feel right on every screen.

Custom design · Mobile layouts · Rebuilds

03

Stores & memberships

Give customers a straightforward way to buy, subscribe, or become a member—with an experience that fits what you offer.

Online stores · Subscriptions · Member areas

04

Tools that work together

Connect your website to the way you run your business. Make room for bookings, inquiries, payments, and useful automations.

Booking · Forms · Business integrations

05

A strong foundation

Readable content, accessible interactions, search-friendly structure, and attention to loading speed, built in from the beginning.

Search fundamentals · Performance · Accessibility

06

Launch & ongoing care

Help with your domain, hosting, launch, and the updates that follow. Keep your website useful as your business changes.

Hosting setup · Updates · Ongoing support

SIMPLE WEBSITES FOR SERVICE BUSINESSES

A great first impression.
A manageable monthly price.

For plumbers, lawn care crews, drain cleaners, and other local service businesses. A polished one-page website that helps people find your services and get in touch.

PAY UPFRONT

A smaller monthly bill.

$49 / month

Plus a $199 one-time development fee

Month-to-month hosting and care

Ask about Pay Upfront

First 12 months: $787, including development.

One website package. Two ways to pay.

  • A polished, mobile-friendly one-page website
  • Your services, service area, hours, and business introduction
  • Click-to-call and email links
  • Customer-supplied photos and genuine testimonials
  • Standard domain registration and renewal, with the domain allowance agreed before signup
  • Managed hosting, HTTPS, and a saved site backup
  • One change credit with each monthly payment
  • Your supplied business content remains yours; website and domain ownership are explained below

Need more pages, an online store, booking tools, or custom features? Let’s put together a separate quote.

How do the monthly change credits work?Unused included credits carry forward, up to a balance of 12.

A LITTLE UPKEEP, BUILT IN

Change credits that carry forward.

Each monthly payment adds one credit. Save your included credits for when you need them, up to a balance of 12.

Need more? Four extra credits are $100. Purchased credits are tracked separately and do not count toward the 12-credit cap.

One credit covers either

  • Up to five text edits to existing content, or
  • Up to two photo replacements using images you supply.

A text edit updates one existing passage, such as your hours, a price, or a service description. We confirm the credit cost before starting.

New pages, substantial copywriting, layout changes, and new features are quoted separately. Fixing our mistakes never uses your credits.

GOOD TO KNOW BEFORE YOU START

Questions about
the website package.

How soon will you respond to my inquiry?

We respond to inquiries within 24 hours. We’ll talk through your business, what you need from the website, and which option fits.

How long does it take to launch?

A one-page site can launch in as little as one week. We’ll confirm the timing for your project after we learn what you need and what materials are ready.

What do you need from me?

Share your services, service area, hours, and any photos or genuine testimonials you want included. We’ll help shape the information into a clear page.

When do I own the website and domain?

With Pay Upfront, you own the finished website and any domain we purchase on your behalf after you pay the $199 development fee and first monthly payment. With Spread the Cost, ownership transfers after you fulfill the initial 12-month agreement and make the final payment. Your supplied business content remains yours.

What happens after the first year?

Spread the Cost continues month to month at $79/month after the initial 12-month agreement, unless you choose to renew for another year.

From the blog

Experience, shared.
In plain English.

I’ve been building websites since the AOL era. Read my thoughts on design, development, and making your website work for your business.

Explore the articles ↗

YOUR NEXT CHAPTER STARTS HERE

Let’s make
something good.

Tell us about your business, your current website (if you have one), and what you’d like to do next. An idea is enough to start.

Tell us what you have in mind. Only name, business name, and phone are required.

Currently has a website?

We’ll respond within 24 hours to discuss your project and the next steps.

We use your details to respond to your inquiry. Privacy notice.

Prefer email? hello@dellswebsites.com