Notes on websites, design & doing business
You’ll find articles for business owners and web developers, with practical advice, thoughtful design ideas, and a closer look at what makes a website work.
Service businesses
For plumbers, electricians, contractors, and concrete specialists, a good website can turn a recommendation into a conversation—and a conversation into a booked job.
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Business websites
The questions I want a website to answer before I worry about effects, extra pages, or the latest design trend.
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Design & strategy
My approach to typography, spacing, and visual hierarchy—and why looking good should make a website easier to use.
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Development
How I think about complexity, performance, and the difference between a useful feature and another thing to maintain.
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E-commerce strategy
The catalog, checkout, day-to-day work, and long-term responsibilities I would examine before picking a platform.
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